02 / BUILD
Turn the architecture into an operating system.
Implement the highest-value components of the architecture — the ones that change what the system can detect, decide and do.
GTM Architecture is tool-agnostic. We do not sell implementations of a specific GTM product. We determine what architecture the organization needs and select or build the appropriate components.
FROM $60,000 Fixed fee per phase. 8–12 weeks.
STATE SIGNAL TRANSITION DECISION ACTION OUTCOME LEARNING
SCOPE
Systems we build
- Signal infrastructure
- Data enrichment
- TAM and account intelligence
- State classification
- Lifecycle and state models
- AI research agents
- Account scoring
- Decision engines
- Personalization agents
- Routing
- Outbound orchestration
- CRM architecture
- Measurement infrastructure
- Experimentation systems
- Human-in-the-loop workflows
OUTPUT
A system that runs
Architecture before automation. Most AI GTM solutions promise AI → automation → more activity. That order automates whatever the organization was already doing badly.
The order that works is architecture → intelligence → decision → action. Build the system first; then let it act.